Don Sebastiani & Sons

Don Sebastiani & Sons is a Sonoma-based wine négociant and brand house that sources grapes and finished wines from multiple regions.

Instead of relying on a single estate, the team selects and blends lots to craft California varietal wines with consistent, fruit-forward character. They draw from well-known vineyards across California, blending fruit from multiple California regions to shape distinct flavor profiles and maintain consistency.

Each label carries its own identity. By focusing on sourcing and blending, Don Sebastiani & Sons maintains steady flavors across vintages and offers a broad portfolio suited to everyday wine drinkers and varied occasions.

Don Sebastiani & Sons' wines are popular for their accessibility and playful approach to wine culture.

• Affordable pricing — wines are often priced below $15, making them accessible for everyday enjoyment.
• Fruity, smooth flavors — their wines appeal to casual drinkers with approachable taste profiles.
• Creative branding — unique names and imaginative packaging engage a younger audience.
• Widespread availability — large-scale production ensures their wines are easy to find in supermarkets and wine shops worldwide.
• Diverse sourcing — by blending grapes from multiple California regions, they offer consistent, fruit-forward wines.
• Distinct labels — each wine label carries its own identity, adding to its appeal.

• When was Don Sebastiani & Sons founded, and by whom?

  It was founded in 2001 by Don Sebastiani and his sons, Donny and August.

• Where is the company based?

  Sonoma, California.

• Who leads the company?

  CEO Donny Sebastiani.

• What is the family's winemaking heritage?

  The family are fourth-generation winemakers, continuing a legacy that began with the founding of Sebastiani Winery in 1904.

• How much wine do they produce annually?

  Approximately 1.7 million cases per year.

• What are their main labels?

  Smoking Loon, The Crusher, and Screw Kappa Napa. Smoking Loon is especially known for approachable, budget-friendly California Cabernet Sauvignon and Chardonnay.

• Do they produce wines from a single estate or single vineyard?

  No. They source grapes and finished wines from multiple regions and blend lots to craft California varietal wines with a consistent, fruit-forward character.

• Do California-labeled wines include components from Australia or South America?

  No. California-designated wines are made solely from California grapes. The company also offers separate labels that source wines from regions such as Australia and South America, but those are not blended into California-labeled wines.

• How do they keep flavors consistent across vintages?

  By blending lots from multiple California regions, which helps maintain steady flavor profiles year over year.

• Are Don Sebastiani & Sons wines suitable for everyday drinking?

  Yes. Many are priced below $15 and feature smooth, fruit-forward flavors designed for casual, everyday enjoyment.